What is DIGITAL MARKETING all about

 What is DIGITAL MARKETING all about

In order to understand Digital marketing first we need to understand what marketing is, Marketing refers to activities a company undertakes to promote the buying or selling of a product or service, and it includes advertising, selling and delivering products to customers. At its core, marketing seeks to take a product or service and find its ideal customers and draw their attention to the product or service.

Now that we understand what marketing is, the digital marketing is a type of marketing that uses internet, mobile devices, social media, search engines, emails and other channels to reach potential customers. With it we can target a particular customer segment who are likely to buy the products, rather than promoting it to a whole wide field of customers in which most of them may not buy the advertised product. it helps to reduce the cost of marketing and it is interactive with the customers that are targeted. It can give us a comprehensive, start to finish view of all the metrics that might matter to your company, it is one of the biggest advantages of the digital marketing. It allows us to track the marketing campaigns on a daily basis lets us decide to weather to increase or decrease the budget of the campaign based on their ROI (return of investment), by utilizing this one can have a complete control over how much they are spending on a particular campaign and the ROI of it.

It is very use full for small companies, these small companies might face difficulties while competing with a large company who has a very large budget to spend on television commercials, but a small business can effectively outrank a multinational company if they choose a long keyword that relates to their business and use quality content and try to rank on top of the results page in any search engine, a search engine doesn't care if it is a multinational company or a small company, all it cares about is how genuine a website is and weather the content is original or not.

Saying that this type of marketing certainly has its risks, since the digital world is ever changing a marketer should be aware of all the new ways to market anything, if a marketer only focuses on a single component of it, the organization might not achieve its goals. The marketer should effectively market on most of the platforms in order to be efficient.

There are different components of digital marketing that can be used to promote anything effectively, not every type of it is good for promoting everything, one should know which type to use for reaching their goals effectively and efficiently. 

Components of Digital Marketing

i) PPC (pay per click): The PPC refers to the sponsored result on top of any search in any search engine result page. these PPC ads charge you for every click on the ad. these ads can be setup on any search engine such as google, Bing, Firefox. These ads can also be displayed on different websites and service providers such as LinkedIn, Twitter, Meta, etc. The PPC ads can be targeted onto a specific type of user by segmenting the users based on their location, age, interests, gender, etc. The most commonly used platform for these ads is google ads.

ii) SEO (search engine optimization): The SEO is all about optimizing the technical setup, content and reach of our website, so that our page appears on the top of the search engine results page for a specific set of keywords. A website is the center piece of all the marketing activities. It is imperative that one has a very good website in order to reach their companies goals effectively. The website alone is a very effective channel and we need the website as a medium to execute a variety of online marketing campaigns. A website should be optimized based on different parameters in order to be place on the top of the results page of a search engine.

iii) Content Marketing: The objective of content marketing is to arrive at likely clients using content. It denotes the creation and promoting of quality content for marketing purposes such as brand awareness, traffic growth to the website and lead generation, etc. The main forms of content marketing are infographics, Blog posts, e-books and articles.

iii) social media marketing: It is one of the main components of marketing in 2021, since most of the people uses the social media almost every day it has become imperative that a company looking for brand awareness or a product promotion should invest in the social medial marketing. It's the most famous content medium for B2C advertisers at 96%, and it's making progress in the B2B circle also. As indicated by the Content Marketing Institute, 61% of B2B content advertisers expanded their utilization of online media this year. The reason for this to hold such importance is the versatility of the social media platforms that are offering a variety of options to target a certain segment of users, also this type of Marketing is comparatively Cheaper than other components of digital marketing.

iv) Email Marketing: Email marketing is often confused with spam email messages. whereas it is totally different than a spam email messages. It is one of the effective ways to attract potential customers. It is the medium to get in touch with your potential customers or the people who are interested in your brand. usually, the marketers use other types of marketing to gather leads and use them in email marketing, they send an engaging email to encourage the person to visit their website or buy products from them. There are different types of emails a marketer might send to a potential customer; they are Blog subscription newsletters, Follow-up emails to website visitors, Customer welcome emails, Promotions to loyalty program members, Tips or similar series emails for customer nurturing.

v) SMS Marketing: The SMS marketing is a small segment of digital marketing. Basically, it is a type of marketing where the promotion is done for the mobile as SMS's. this type of marketing is mostly used by companies and non-profit organizations to send information about their latest promotions. But this type of marketing is not used usually because the people usually ignore any SMS that looks like spam.

vi) Video Marketing: This is a type of marketing where the marketer uses a video for their promotion. This type is usually seen in YouTube and other mobile applications such as Instagram, Facebook, and other apps as video ads. these types of ads are most commonly used to increase their brand awareness and awareness on any type of sale or product and are not usually used to generate any leads. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

vii) Affiliate Marketing: It is one of the oldest forms of marketing, with it influencers on various social media platforms or from other platforms such as blogs and YouTube can promote products or services from other companies. The influencers get a commission for each sale or a lead provided for the company from the influencer. many companies such as amazon have affiliate programs where the influencer can get a commission up to 10% of the purchased product.

The above mentioned are some of the main components of the digital marketing, as mentioned before a marketer must use various types to market effectively.